The OCEAN Method: Content to Simplify Your Social Media Strategy
Have you found yourself stressed and frustrated because you have no idea what to post to your social media profiles? Then you start scrolling through Facebook to get ideas, maybe you see something interesting, respond to it and find yourself in a conversation for 30 mins and still have no content written? First, I’d like to congratulate you for being social on social media because THAT is what it’s all about, However, you still don’t have anything to post to your own social media profiles, right?!. Ugh! Don’t worry, you’re not alone and this is for you!
Below you will find FIVE categories of social media content that will guide your strategy with the intent of helping you become so motivated that you get ahead and actually schedule your social media content! Ta-da! No more worrying, stressing and wondering what to post on social media each day. Sounds like a dream, right? Not anymore…..
Make an Offer to Your Audience
I hesitate to put this type of content at the very beginning of this article but it is the first letter in the OCEAN Method, so we are going with it.
Content marketing is educational, not promotional and the goal is to provide valuable information to your audience in order to build trust and allow them to get to know you in a one-to-many environment.
Making an offer should not be the primary motive for your content.
In order for your offer to be well received, it needs to be part of your strategy, not your entire strategy. When planning out your content each month, you should have some type of offer woven in between your content posts. What is an offer, anyway? An offer can be anything that you can offer your audience that you also benefit from. For example, a lead magnet to subscribe to your email list or describing your product or current service offering and how they can go about signing up for it or scheduling a meeting with you. If
Content that Connects you with your audience
Personal Stories – Experience at events, podcasts you’ve listened to
Personal Photos – You choose what and how much you would like to share
Your Story – The story of how you started your business
Day to Day Activities – What it’s really like in your life (behind the scenes)
Content that Engages your audience through Inspiration or Entertainment – or both!
Memes/quotes – Create your own or share other’s (make sure to give credit)
National Days – A fun way to celebrate well known and lesser known National Days
that relate to your industry
Opinions/Input – Ask short questions for advice or feedback. Add a story to give background
Content that establishes yourself as an Authority in your industry field
People will be searching and scrolling social media for an expert that knows their industry like the back of their hand. In order to set yourself apart from your competition, you need to create content that showcases your vast knowledge. Here are just a few ways to do that……
Provide actionable tips that your audience can implement right away
Share media features Podcasts, blog features, speaking engagements
Highlight your work Success Stories, Testimonials
Nuture your audience
Online articles from trusted resources
(Forbes, Entrepreneur, Washington Post, Wall Street Journal, etc)
Blog posts on your website
Online and in Person Events that your audience would benefit from
My hope is that these topics help guide your content strategy on social media and that you no longer suffer at your computer wondering what to post on a daily basis.
If you would like to have a personalized content strategy created for you,
schedule a time with me here and let’s connect!
Remember the OCEAN Method:
Offer, Connect, Engage, Authority, Nurture