The OCEAN Method: Content to Simplify Your Social Media Strategy
Have you found yourself stressed and frustrated because you have no idea what to post to your social media profiles? Then you start scrolling through Facebook to get ideas, maybe you see something interesting, respond to it and find yourself in a conversation for 30 mins and still have no content written? First, I’d like to congratulate you for being social on social media because THAT is what it’s all about, However, you still don’t have anything to post to your own social media profiles, right?!. Ugh! Don’t worry, you’re not alone and this is for you!
Here you will learn about the OCEAN Method which includes the FIVE categories of social media content that will guide your strategy. My goal for you is that after reading this article, you will become so motivated to start creating content that you get ahead and actually schedule your social media content a month in advance! Ta-da! No more worrying, stressing and wondering what to post on social media each day. Sounds like a dream, right? It’s not! Read on….
Make an Offer to Your Audience
I hesitate to put this type of content at the very beginning of this article but it is the first letter in the OCEAN Method, so we are going with it.
Content marketing is educational, not promotional and the goal is to provide valuable information to your audience in order to build trust and allow them to get to know you in a one-to-many environment.
Making an offer should not be the primary motive for your content.
In order for your offer to be well received, it needs to be part of your strategy, not your entire strategy. When planning out your content each month, you should have some type of offer woven in between your content posts. What is an offer, anyway? An offer can be anything that you can offer your audience that you also benefit from. For example, a lead magnet to subscribe to your email list, your product or current service offering or scheduling a call with you. Your social media followers are following you because they like you and they want to know what to offer them. Give it to them! Just don’t let that be all you talk about. They do want to get to know you, too.
Content that Connects you with your audience
Personal Stories – Something funny that happened to you recently, share your favorite sport/movie/pastime, podcasts you’ve listened to, books you’ve read, the list can go on and on…
Personal Photos – You choose what and how much you would like to share about you and your family.
Your Story – The story of how you started your business, why you live in the city you live in, your college experience, etc.
Day to Day Activities – What it’s really like in your life (behind the scenes)
Now really give them to the opportunity to connect with you by asking questions….
Content that Engages your audience through Inspiration or Entertainment – or both!
Memes/quotes – Create your own or share other’s (make sure to give credit)
National Days – A fun way to celebrate well known and lesser known National Days
that relate to your industry
Opinions/Input – Ask short questions for advice or feedback. Add a story to give background
Now is the time to set yourself apart from your competition and elevate you as an expert in your field!
Content that establishes yourself as an Authority in your industry field
People will be searching and scrolling social media for an expert that knows their industry like the back of their hand. In order to set yourself apart from your competition, you need to create content that showcases your vast knowledge. Here are just a few ways to do that……
Provide actionable tips that your audience can implement right away
Share media features Podcasts, blog features, speaking engagements
Highlight your work Success Stories, Testimonials
Get on camera! Video, Facebook Live video, is one of the best ways to establish your credibility and build an audience!
And last, but not least, it’s time to nurture them.
Nuture them by providing connections to solutions to problems that you don’t personally solve
Online articles from trusted resources
(Forbes, Entrepreneur, Washington Post, Wall Street Journal, etc)
Blog posts on your website
Online and in Person Events that your audience would benefit from
My hope is that these topics help guide your content strategy on social media and that you no longer suffer at your computer wondering what to post on a daily basis.