Welcome to Tip # 2 for Social Media Success in 2020! It is Tuesday, and for the rest of the Tuesdays in 2019, I’m going to share the best tips with you to get your social media strategy successful in 2020.
My first tip was: Choose one social media platform to focus on. Especially for solopreneur’s when it is you running everything. Start with one and go from there. So many times I hear entrepreneurs and business owners say they are on all these different social media platforms. They feel so overwhelmed and don’t know what to do. It’s a lot of work even if you are just on one platform! So if you are on multiple platforms, I can totally understand how that can be so overwhelming. Take it from me, focus on one social media platform and get really good at that one platform.
Today is Tip #2! That is: Optimize your business profile. Whether you have a Facebook business page or an Instagram business profile or a LinkedIn company page, whichever platform you decide you want to focus on, make sure all of the fields are optimized. So on Facebook, you’ll have your story you want to make sure you have filled out. You have a cover photo. You have services added in. You have a photo of yourself and you have every field you could possibly fill filled out. If you choose Instagram as the platform you want to focus on, make sure your business profile is filled in. Make sure your email or however you want to receive contact is filled out there. Making sure everything is optimized so when someone comes to connect with you on social media there is something there. That is prime real estate for people to connect with you and really understand what your business is all about. Make sure all of those fields are filled out to get full advantage of your business social media profile.
So that’s Tip # 2. It’s getting close to the end of the month, and close to the end of the year, and I want to make sure your social media is set up for success in 2020. You can use these tips now or you can save them all up and get your strategy ready for 2020. However you want to do it!
If you have any questions, let’s set up a time to chat. I would love to help you get started off right!