There are officially six weeks left in 2019! Six weeks!!! When I think of time left in a certain time frame, I think of the end, and how I can prepare for what’s to come. That’s just how my mind works 😉
Now, I put together six tips for social media success in 2020 that I want to share with you over the course of the next six weeks to really help you get a grasp on where you should be with your social media strategy for your business, and how you can begin 2020 with a really great start!
Today is my first tip! Number 1 tip for making a successful social media strategy: Start with one platform. People who ask me for social media advice say, “I’m on Instagram. I’m on Facebook. I’m on Pinterest and I’m just not getting results?!?” I’ve talked to a lot of people like that. That’s a lot of work to worry about all of those platforms and to worry about all of those interactions you are supposed to have with your audience. It’s a lot of work, and if you are an entrepreneur, you have a lot to do for your business. And you don’t have a lot of time to manage all of these platforms.
I want to be the one to tell you that it is okay to scale back and reduce your efforts to one platform. Now, I’m not saying forever. You do not have to be on one social media platform forever. But what I do want to do is give you one solid focus on where to start because there are SO many things to think about. If you’re on too many platforms there are so many things to do, not to mention, keeping up with all of the changes that happen frequently. I want to make it really easy for you, and I want you to pick one social media platform that you’ll focus on and post consistent content. Choose a platform where you’ll be engaging, and you’ll spend time learning all there is to know about that platform. Learn to understand it, get to know it and get the results. Then you can move on from there.
THAT’s what I want you to take away from this, whether it is Facebook, Instagram or LinkedIn. Those are the three main social media platforms I focus on. Pick one of those three to focus on.
You’re probably thinking, “Which one do I choose?!” Well, there are a few different factors involved. You want to understand who your ideal audience/client is. Where are they at? You discover this based on their demographics and where they are going to interact most.
On Facebook, it’s a bit of an older demographic. There are over 2 million people on Facebook so that’s where people usually start. On Instagram, there are about 1 million users. But it is very time-consuming. It takes a lot of time to get it going. These are things to think about. Facebook and Instagram are primarily good for business. If you know a lot of people and you have a business those are good places to be. LinkedIn is another great option. LinkedIn can be great for business to business strategic partnerships. But it is all really up to you.
Pick one and really get to know it well!
I’m looking forward to exploring these tips over the next six weeks! If you have any questions, let’s chat!