First Tuesday Top Social Media Trends
Do you find it difficult to keep track of all of the changes in social media? And then integrate them into your business? I know I do!
That’s why every first Tuesday of the month, I’ll be right here bringing you the top trends in social media. To make sure your social media content for your business is the most relevant it can be.
There are two topics I want to talk about today. They aren’t exactly new, but the evolution of both is important and worth talking about. Today I will address: Stories on Facebook and Instagram and then why video marketing should be a part of your social media content strategy.
Stories on Facebook and Instagram
People in the industry are saying that consumers just aren’t going to people’s Facebook Business Pages or engaging with newsfeeds. I hear that organic (non-paid) activity on Facebook and Instagram isn’t seen as well, and it’s really hard to get traffic to your business pages.
It can be true. If people aren’t on the newsfeed looking up Facebook Business Pages, then where are they?
I’ll let you in on a little secret: They are on Facebook and Instagram Stories.
So what are Facebook and Instagram Stories?
Facebook and Instagram Stories are quick snippets of video that go away in 24 hours.
Some people might say, “Gosh, why would I do that?” Or people might think it’s too much work. Or people just might not have the time. Which is all true, right?!
But I want to explain why it is beneficial to use stories and share a few tricks to use them in the most effective manner possible.
So let’s start with the basics: What do you put into stories?
For me, stories are ways I can share something with my audience that isn’t a beautiful picture or it’s not something super in-depth like what I do for Facebook Live videos. It’s something that’s quick either about you or your business depending on how you run your accounts.
Your Instagram stories can be especially useful for behind the scenes content. People really like to see content about what’s really happening with your business and life.
For example, you could do a Facebook Live video of what it’s like behind the scenes before you do the real video you want to send to your audience. You could show them what you’re office looks like or what your set up looks like. Think behind the scenes. You can get really creative. And you don’t have to have professional photography or videography or fancy equipment. As long as you are real, authentic and share what’s really going on behind the scenes.
That’s where a lot of the interaction happens now. People, now, won’t comment on a public post on Facebook or Instagram because they might not want to have that conversation in public.
Maybe they want to reach out and have a one on one conversation with you. That is where your business allows you to connect with your audience in that one on one conversation as well as the newsfeed.
It is important to make yourself available for these conversations and to make content for the stories as well as engaging with other people’s stories. Connecting in that one on one way is really what it’s all about.
Use stories to your advantage. It might not be new, but I wanted to offer it up as a reminder to get in there and give them a try to enhance your social media strategy.
And here’s a trick: Instagram stories seem to have cooler features than Facebook. So what I’ve been doing is cross-posting on both platforms. That way, I’m not creating double content, and I’m reaching both audiences.
Now, I don’t normally advocate for cross-posting on different platforms. Each platform is unique, and you should take the time to master each one. You will not get your full return on investment when you are just cross-posting content. There are two different strategies for newsfeed content for each platform. However, if you are on both Instagram and Facebook, in the case of stories, it is okay to cross-post on platforms to reach both audiences.
The second topic I want to share today is definitely not new, but I wanted to go a little deeper with the aspect of video marketing. Statistics can be powerful, and I wanted to share a few with you about video marketing that I find interesting.
According to HubSpot, 54% of consumers want to see more video content from a business they support.
Do you know why?!
For me, I want to get to know this business before I give them my business. Make sense? I want to understand who they are and get to know them. Your audience really wants to get to know you. That’s a huge bonus with video, especially with live video. You are having a conversation, right?! You can get to know someone in a real way. Consumers want that. They want to build trust in advance. Trust is the foundation for any solid business relationship.
The other stat I wanted to share: Video is the #1 way consumers are engaging with content. You read that right. The #1 way! So video is the place to be.
So where can you do video? And how can you do video? There are so many different ways.
- Facebook Live
Record and Upload video separately and post it on Facebook
Facebook and Instagram Stories
There are so many ways you can fit video into your content.
So for this month’s First Tuesday Trends don’t forget:
Integrate stories into your content RIGHT AWAY!
Make sure you are doing video with a strategy behind it.
If you need help with your story or video content and strategy, let’s chat more.