How To Decide What Tasks To Outsource In Your Business

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Today, I want to share a little back story about how I started my business. This story is related to some super exciting news I’m about to share. But first, some context:  

Five years ago, I quit my job to be home with my son. It was my dream to be 100% there with him. After six months, after all that time with my family, which I enjoyed, I also wanted to do something else. I wanted to work. I worked for a long time, and I enjoyed it. I didn’t want to give it up completely. 

With my husband, I came up with an idea and a plan for how I could work at home and be there for my son. At the time, I was really into saving money and clipping coupons, which sounds super nerdy, but it was so much fun! There is such a fun problem-solving aspect to it. Back then, I wanted to teach people how to save money by using coupons. My husband helped me set up a coupon website. I blogged about it. I shared deals. I researched the deals. I went shopping all the time. It was super fun! 

But at the core of all that, I actually taught myself how to build WordPress websites. I was online all of the time. I researched it during nap time and when my son went to bed. It was my job. I was teaching myself how to use WordPress, which is a really cool thing to know. I built my coupon website on my own with a little help from my husband getting it off the ground. But I set up all of the pages, themes, and customization. I did it myself! I FIGURED THAT OUT ALL BY MYSELF! I’m super proud of that!

Two and a half years later, I still loved my coupon website and teaching people how to get deals, but I also learned the other side of things. The social media side of how to use Instagram and Facebook to attract people to my website. I really fell in love with that aspect of the business. 

So I completely pivoted from my coupon work to create Capitalize Social Media to teach other business owners how to use social media to their advantage. I helped them increase their visibility and client base. And I loved it.

I felt really comfortable with that knowledge of WordPress. But then my business took this shift, right? Then I was really busy helping my clients with social media. 

Long story short, I built my first website for Capitalize Social Media with a little help from a developer tool specific to WordPress. I had that WordPress site for 3-4 months, but then I lost it. I completely lost it, and I had to start over! I started over, and it was fine for a while. 

About 4 months ago, I had called the developer tool company to change something, and through that change, they lost my entire website! Again! Gone! Zilch! Nothing! They didn’t even warn me. It was gone. I actually didn’t realize it until a month later. A friend of mine said, “Hey, I’m trying to refer someone to you. I’m looking at your website, and it’s not there?!?!” 

To myself, I thought, “ Oh no! I have to build my website again. For. The. Third. Time!” Not something I wanted to do. By then I was in the full-on throes of my business. I just didn’t have time to build it up again. I didn’t know what to do. 

So I decided to ignore it and double down on my social media. Because that’s what I do. That’s what I should be doing. I wanted to set a good example for clients. I wanted to practice what I preach and be way more active on social media. That made total sense. 

I did that, and I forgot about my website for a while. And, I kid you not, a good handful of people reached out to me to ask where my website was. I kept telling them it was under construction. 

Finally, I decided to hire someone to rebuild my website from scratch. I had nothing. I had dragged my feet for so long. Has this ever happened to you in your business? You’ve put something off that absolutely had to get done in your business, but you just kept putting it off and putting it off? For whatever reason, you just never moved forward? Why do you think you did that? 

Well, the reason I think I procrastinated was that deep down I knew I could build a  WordPress site. After all, that’s what I taught myself how to do five years ago when I first started my first business. But just because I knew how to build a WordPress website didn’t mean I was getting to it for my own business. So what ended up happening was I met this lovely woman, Gina Williams, at a Hera Hub luncheon this summer. We started talking, and she has a website business called PinPoint Local. So we talked about partnering our businesses since website development and social media really go hand in hand. We hit it off really well, and referred clients to each other. Finally, I said, “You know what? I need you to help ME with my website!” There was still nothing there! That’s so embarrassing! 

If you have a business, you need a website! Hands down. Social media is great for people to get to know you, but maybe there are people who want to go to a website that just don’t use social media. There are just so many reasons why you need a website! 

I survived for 4 months without a one. But I am super excited to announce that I have a NEW website! It just launched today! I am so so happy! It really does look similar to how it was before. That’s what I really wanted because I loved the website I had before! 

 It’s back, and I’m so so excited! Please, if you have a chance, poke around here and tell me what you think! 

What’s really cool about it, is that I have a calendar link there that goes from my website straight to my calendar so you can book a 20-minute connection call with me! Yay! I’m super excited about that!

I wanted to share this story today because I wanted to pull back the curtain on the decision-making process to outsource my website. So you won’t make the same mistake as I did when I kept putting off getting my website done. 

 Considerations and Questions to Outsourcing Business Tasks 

  1. Ask yourself: Is it something you really want to do? As entrepreneurs, we have the choice to do the things we want to do. Give deep thought to the tasks you ACTUALLY want to do and figure out what tasks you can outsource.
  2. Do you have a good referral partner that you trust? Do you know someone or does your network know someone who you can trust with the task you are outsourcing? You don’t want to give that task to just anyone!
  3. How much time is it going to take?
  4. What is the stress level that comes with working on a task you aren’t passionate about?
  5. If you outsource a task, ask yourself, how many more clients could you take on with the extra time you’re not completing that task yourself?

So it pays to outsource tasks that are necessary for the success of your business. Make sure you pass the task onto someone you trust so you can spend your time doing the things you love: making money and working with clients! 

So Gina Williams of PinPoint Local, it is a pleasure to know and work with you!

Tomorrow at Hera Hub, I’m doing a Mini Business Booster Session at the Hera Hub Business Acceleration Expo at 10 am. If you are local in San Diego, and you want some free information on how to help your business, I’d love to see you there! 

If not, let’s set up a time to chat!

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