“Likes don’t pay the bills.”
Do you have a personal brand?
The answer should be YES!
We all have a personal brand!
But have you really developed it?!
My guest this week on Coaches Go Social, Dr. Gee Nonterah is a personal branding and messaging expert, and she gave us all kinds of personal branding goodies to noodle on!
While Dr. Gee has degrees in biology and nursing as well as a Ph.D. in microbiology and immunology, in 2012, her focus began to shift to content creation after she started a blog.
She loves to connect with thousands of people around the world through her content.
When her content equaled profitability she quickly recognized the power of personal branding.
A part of personal branding is showing up as your authentic self. Uncovering who you naturally are and who you want to show up as can be a challenging yet rewarding process. Especially with what is going on in the world today.
As a black woman, Dr. Gee finds this time to be emotional because it is hard to disassociate herself and her family from what is happening with Black Lives in our country.
Her appeal to everyone (herself included) is to really examine your heart on a personal level and really see people for who they are and what they can bring to the table. Dr. Gee believes it is good to examine your own heart.
Personal branding can be a very powerful process, but Dr. Gee wants to make a distinction between personal branding and business branding.
Dr. Gee says they can be different or they can be the same. Business branding can be separate from self. One option in business branding is NOT putting a specific face to it. A personal brand is all about you, and when people engage with you because of your personal brand they can then learn about your business brand.
Dr. Gee gave the example of the former CEO of T-Mobile, John Legere. He has a very distinct and quirky personal brand and because of that, it impacted how people engaged with T-Mobile’s brand.
To begin your own personal brand journey, you first must realize that you already have a personal brand.
People believe building a personal brand means having a huge social media presence. While social media is a large part of personal branding, it is NOT ALL of it.
Personal branding should be focused. Ask yourself these questions to start:
Where is this going?
How is this going to benefit me?
After all, it is important to have a profit objective for your personal branding plan.
For Dr. Gee, her content either builds brand awareness or directs her audience to her paid products.
Another good question to ask yourself as you’re building your personal brand: What do you want to be known for?
Dr. Gee branded herself as the go-to person to leverage writing that builds personal brands using social media.
Once you know what you want to be known for, it’s time to put in the work to create content to that effect.
If you’re worried about building your audience, Dr. Gee suggests collaborating with other people in your industry with an audience similar to what you want to build. Listen to what the audience is saying. What questions are they asking? Be the person who can answer those questions with your content.
Of all forms of writing, Dr. Gee highly recommends investing in becoming good at copywriting. With the goal of your copywriting to move people to action. AKA paying for your services. Master copywriting, and you can master it on any platform.
Dr. Gee suggests copyblogger.com and https://www.iwillteachyoutoberich.com/ as a writing resource and as a great example of good copywriting. She also recommends Ca$hvertising and How to Write Copy That Sells by Ray Edwards for book reading.
Remember, your personal brand goes everywhere with you. Back to the T-Mobile former CEO example: Regardless of what John does next, his large audience will follow just because it’s him.
That’s why it’s so important to develop and understand your personal brand!
If you want to watch the entire Coaches Go Social interview, check it out above.
If you want to talk more about leveraging your writing or if you just need some positivity right now, let’s set up a time to chat!
Join me on Coaches Go Social next week for more ways to learn how you can amp up your writing skills to help your business!