Coaches Go Social: Blogging and Social Media in a Crisis

Coaches Go Social Mike Allton

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“Do your research.”

I wasn’t sure if I was going to have a Coaches Go Social show this week. 

With everything going on in our country right now, I wasn’t sure what to do. 

But I was reminded why I do what I do: I want to be a resource for you! 

Whatever you are feeling right now, I encourage you to research and learn at this moment. 

My guest this week, Mike Allton, the #BloggingBrute, shares tips around content creation and how to be a better blogger for your business. Most importantly, he provides great resources, especially this week. He wrote a vulnerable piece about how he is approaching social media during this crisis. 

What I love about this piece is that Mike describes in detail the choices he’s making right now and why. Then he gives the reader space to make their own decisions about how to approach their content during this time. 

This post falls into one of two types of content buckets Mike speaks about. This piece belongs in the bucket where Mike writes from the heart in a vulnerable way. He is honest about his mistakes and how he is making changes. 

The other bucket of content Mike creates is more technical. These posts are the “how-to” posts that he provides that answer the questions his audience keeps asking. 

While there is room for both buckets, Mike gives us a few tips on generating more of the technical how-to content. 

First, he recommends finding blog content ideas in the questions your audience asks. 

If your audience isn’t asking questions, Mike suggests using online visibility tools like SEMrush and BuzzSumo to search for keywords and phrases that your audience is looking for. 

With answering questions and taking a deep dive with content like a blog post, you are really starting to help people solve a problem. 

That’s why most of us went into business anyway, right?!? To help people! 

To sum up what Mike is saying: 

Learn the questions (For example, a question Mike answers with blog post content: How to start a blog?)

Thoughtfully answer them

Use your answers to create content

Be aware of the timing of when you share it

Blogging is one more tool in your business tool belt that can help serve your clients and expand your business! 

If you want to watch the entire Coaches Go Social interview, check it out above.  

If you want to talk more about blogging or if you just need some positivity right now, let’s set up a time to chat

Join me on Coaches Go Social next week for more ways to learn how you can amp up your writing skills to help your business!

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