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How to Use Stories to Cultivate Relationships with your Followers

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“Stories are everywhere!”

They are on Facebook, Instagram and they are on LinkedIn. 

This week, I talked about how to use Stories to cultivate relationships with your followers.

There is power in video and having that connection to your audience can help you grow your business. You can use further techniques (not just video, but also Stories) to create even deeper relationships! I have a great method I use! I call it the WAVES method. 

The reason I want to educate you on Stories is because there is so much opportunity! 

Sometimes we get so caught up in creating all of the content and then we think we are done. Then that’s it. BUT stopping there is one of the biggest mistakes I see on social media. 

Get that content out of your head, plan it out, schedule it and THEN you can spend that free time you’ve got to capitalize on that content with engagement and the interactions you have through Stories, through the comments, through the DMs and the messages you are sent. 

That is why you create your content.  So you can use the content as a platform to further those relationships with the people who are watching you. 

First, depending on which platform you are creating Stories will determine the strategy you use depending on who you’re trying to connect with. 

For those of you who use Instagram Stories, you do have the option to also send that story to Facebook! Which is an awesome shortcut if the content aligns with both audiences you are trying to reach on both platforms. 

So here’s my WAVES method to deepen relationships with your audience using Stories: 

What’s going on behind the scenes? “Behind The Scenes” content is some of the best content you can create because people want to know what’s going on with you. Your audience will go to your Stories because they want to get to know you better. Give them that opportunity! 

Authentic – Think about the authenticity of your photos/videos. Just letting your followers get to know you in a more vulnerable way and give them a point of connection! Be as silly or as goofy as you like as long as it’s authentic. Have fun with it! Create FOMO content. People will fear missing out on what’s going on with you! 

Video – Video is key for any of your marketing. I specifically help people create their own Live video shows. Use the Stories to get more comfortable with being on video. Half of the engagement that happens on Instagram happens in the Stories! It’s a little more secret since not everybody’s there. It gives you the opportunity to practice. So you get comfortable seeing yourself on camera, hearing your voice, etc. Video is one of the best ways you can connect to your audience, especially right now! If you don’t have a video strategy, call me and let’s chat! There are loads of opportunities there!  

Engagement – It’s so important to assign time for engagement with your followers. Start by streamlining your content creation process and then engaging with your followers because that’s really where you take things to the next level. The level of reciprocity you will receive by going to other peoples stories and engaging will increase, and they will come back to you. You’re building a two way relationship with your followers!

Shares – You can share content from your newsfeed to Stories and you can share other people’s content from the newsfeed to Stories. Follow and share other people’s content. Content that aligns with you! You can use fun tools like the engagement stickers and the emoji slider or you can ask a poll question so your audience will engage with your stories even more.

When your audience engages with your story the algorithm will send them more content like that!  

A few extra pro tips!

Pro tip: In Stories, film vertically. In newsfeed videos, film horizontally. With photos in Stories, you can have both vertical and horizontal pictures. 

Pro tip: Instagram Stories have more features than Facebook stories. That’s why I like creating a story on Instagram first and then send it to Facebook. 

Pro tip: Ask questions to spur engagement in your stories. 

Pro tip: My favorite engagement tool for Instagram Stories is creating a poll. You ask a question and then you let the audience pick between two answers. The ideas are limitless to engage through stories. 

Story away! 

If you are a coach looking for a little more marketing support come join my private Facebook group, the Consistent Content Club! I also have another group that goes even deeper. If you’re interested in the new Tidepool group, set up a time to chat with me directly! 

If you want to talk more about connecting with your followers with stories or if you just need some positivity right now, let’s set up a time to chat!

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