Coaches Go Social: How to Start & Scale Your Own Live Show

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“Going live really allows you to connect with people in an amazing way.”


This week, I did it again! I had TWO guests on Coaches Go Social! 

I talked to Brian Schulman and Tim Sohn about how to create your own live show, how to scale it and how to make it memorable so people will show up and create community! 

They are going to talk more about their course where they show you how to scale your already existing live show. If you are just beginning, you can check out the new course I just launched: Capitalize with Live: How to Create Your Own Wave.

We all want to say that creating your own Live show doesn’t have to be so scary! Once you get past all of the tech and all of the nervousness, you can really have an awesome connection with your audience. 

80% of it is just starting! Once you start, you just kind of roll with it. 

Live streaming is so amazing because you have the ability to connect with people in ways you don’t think about, especially in the times we’ve been in. Going live really allows you to connect with people in an amazing way. Where you can truly have that experience with someone that you might not be able to do normally. 

There are plenty of platforms to go live on. I focus mainly on Facebook Live, but there is also LinkedIn Live. But there are a few hoops you have to jump through to get on there. 

The LinkedIn Live application process is extensive, and most people don’t get approved because so many people are applying. Although, it’s great to see so many new broadcasters popping up there. There is a link you can go to apply

First and foremost, don’t be discouraged if your LinkedIn Live application is denied. Honestly, most everyone gets denied. You just need to keep applying. Like I did! 

Here are some tips, if your application gets denied: (and expect that it will) 

Step 1: Go live on another platform like Facebook, YouTube, or Instagram. There are so many platforms you can go live on. Always make sure you have it set to ‘public.’ 

Step 2: Create native videos on LinkedIn. This is important to do because it shows LinkedIn that you know how to do that. It shows them how you show up, what you are talking about and who you are. It gives them a taste of your vibe. 

Step 1 (going live on other platforms) helps you accomplish Step 2. How? Repurposing your content. It’s one of the most important things you should be doing. 

You can create 60-second bits from your shows on other platforms to post on LinkedIn. You can let people know that you are live and where to find you. Plus, it lets LinkedIn know what type of content your show is. Include the links to those shows when you are reapplying to LinkedIn Live. 

Step 3: Engage in other Live Streams. In the scheme of 700+million there isn’t a lot of broadcasters posting live streams on LinkedIn that are approved. LinkedIn pays attention to who is engaging on the platform. It also grows your tribe. You’ll meet so many amazing people in the comments. You’ll start building relationships. People meet in the comments and they become guests on people’s shows. 

Also, ask to be a guest on someone’s show. What’s the worst that can happen? You have a 50/50 shot. If you don’t ask, you are 100% getting a no. 

It’s important to know what you are going live for and to apply a bit of strategy and purpose to your show. Once you know that, things will align. 

The good news is you don’t have to do all of this alone! There are resources and tools from people who have been doing it for a long time already. 

My course is about how to get through the tech, develop a strategy, how to bring on guests, and what to talk about. Everything from A to Z on how to get your live show launched. 

How do you plan for so many topics? Good question! 

I plan themes every month. I think about what my audience needs and what they are asking about and plan my themes around that. 

The shows Tim and Brian do together are focused on positivity and making people laugh, especially right now. They do a lot of riffing off of each other and ad hoc/improv. 

It’s important to bring all of yourselves to whatever you do. Whether it’s live or native videos. You gotta know what your why is. Why are you starting a show? It’s gotta be deeper than “I’m doing it just to generate business.” It’s all about the vibes. 

Planning and being consistent helps. Especially if you have to book guests. You want to make sure they are available. 

And about Tim and Brian’s course: How to Make Your Live Show Memorable Now More Than Ever. It is specifically for people who already have live shows, and they want to take it to the next level. If you want to increase visibility. If you want to increase engagement in their show. 

The course includes six recorded videos as well as six live q&as with Tim and Brian. It covers everything from how to figure out what your vibe to how to engage your audience before, during, and after the show. How to repurpose your videos. As well as, how to work out the tech.

Brian and Tim’s show has been in Forbes and on Yahoo Finance. It’s just been syndicated on IBM TV and seven other destinations. Brian brought these things up because social proof is really important. People are probably thinking why do they look like Dracula (via snap filters)? It’s fun! It’s unique! There are so many people live streaming, you gotta stand out. 

You don’t have to use the snap filters to be different and stand out. You are already different. By showing up and being you, you are different. 

Consistency is so important. It helps you. It helps your guests. It helps your tribe. It lets them know when you’re going to show up and what you’re going to talk about. 

It’s not just about the live stream. It’s about what happens after the live stream. About 50% of your viewers will catch your video content on the replay. You have so much content at your figure tips from your live stream that you can share in smaller bites. You don’t have to create anything new, it’s just going back and taking advantage of the content that you have and really making it work for you. 

You don’t want to just have a live show and the content be gone. You should definitely repurpose your content. Like, I’m capturing all of the wisdom from Coaches Go Social in a book that will be out at the end of this year. Stay Tuned!

One final tip from Tim: Building a relationship with your audience through the DMs (Direct Messages) is good. And following up with every single person who comments on your show afterward with a Thank You in the DMs. Those people will come back time and time again. That really makes an impact. 

One final tip from Brian: If you have guests on your show, take screenshots and show your guests that you appreciate them. When you make people feel appreciated, they will want to come back. Sharing the love is just so important to do. 

Thanks to Brian and Tim for their wisdom and fun about live shows!

Stay tuned for the rest of the month’s theme! We are going to talk about courses! How to create your course and launch your course. It’s all about courses this month!

Also, if you are a coach looking for a little more marketing support come join my private Facebook group, the Consistent Content Club! I also has another group that goes even deeper. If you’re interested in the new Tidepool group, set up a time to chat with me directly! 

If you want to talk more about starting your live show or if you just need some positivity right now, let’s set up a time to chat

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