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Coaches Go Social: How to Attract Your Tribe to Build Your Community

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“It’s not about you. It’s about us.”

This week, I have a special treat for you! 

My guest is known as the “Godfather of LinkedIn Video.” He leverages the LinkedIn platform to build community. He’s been doing it for the past 16 years! 

If you didn’t know, LinkedIn was established and launched in 2003. So he’s been there since day one! 

He’s the founder of Voice Your Vibe. He’s been called everything from the ‘Central nervous System of Networking’ to the ‘King of Community’ on LinkedIn.

We talked about how to voice your vibe, how to attract your tribe and most importantly how to tell a story that really gets your community to fall in love with you. 

I was so excited to chat with Brian Schulman this week! 

Since Brian’s been around LinkedIn since the beginning, he shared with us the top 4 most impactful moments (in his opinion) on Linkedin as a platform: 

Articles and being able to publish

LinkedIn Videos 

LinkedIn Live

LinkedIn Stories

“All four of these on LinkedIn have brought people closer and closer together. It’s humanized the platform more. You get to learn about people and have a conversation with people now that you just weren’t able to do before.”

Technology companies have built these digital playgrounds, as Brian calls them, for us to show up. If we don’t show up, nothing happens. Incredible things happen when we come together.

Showing up happens in so many different ways…

But showing up is most important. Showing up and being engaging. Show up to support others. 

“Shine your light brighter on others to build community,” says Brian.

“When you show up for the people in the digital playgrounds, that’s how you build the relationships. THAT IS WHAT IT IS ALL ABOUT. It is all about building relationships.”

People just seem to have a hard time understanding how to build relationships digitally. If you’re just creating content and  then you bounce, you’re missing more than half of the whole picture.

If people are showing up to support your content, you gotta reciprocate. That’s what relationships are all about. 

“My rule of thumb, I want to get to know YOU as a human being.” 

That’s how Shout Out Saturday’s started. Zoom chatting with people Brian was engaging with on LinkedIn and just getting to know them as humans not just business people. That took a few people by surprise. 

“Yes, I was showing up and creating Shout Out Saturday’s to give love and gratitude to the people who I was talking with, but the biggest part were the people who were showing up in the audience and giving even more love and gratitude to the people I was talking with.”

If you want to look at it from a business perspective, people get to know each other before the business stuff happens. You have to build that relationship. You have to build that conversation together.

The reality is that people do business with people they like, know and trust. You have to show up for people so they get to like, know and trust you. 

“The key is, I want people to truly understand this, I didn’t know what I was doing when I got started. We all start from the same place.” 

It doesn’t matter when you start, the key is to remember that we are on this journey together. We are all in this together.  

“It’s not about YOU. It’s about US.” 

Now more than ever, it is important that we communicate with each other to bring people together. 

“You have a tribe around you that is here to support you. Don’t feel like you’re alone. It’s easy to feel that way, especially when you can’t leave your home.” 

“I think that’s the key,no matter what your platform of choice is, just know that your tribe is out there, and they are there to support you. All you gotta do is raise your hand and reach out.” 

“Reach out and say, ‘How are you?’ That’s a really powerful question right now.” 

“The silver lining to this pandemic is realizing how important community is. In every which way possible. And the part you can play.”

Brian gave us: 5 quick tips (for video on LinkedIn) to tell stories people fall in love with…

”I say LinkedIn because it’s the top organic platform. Only 1% of users are actually creating content. Take advantage of the opportunity. But these tips apply across platforms.”

Show up and be human – You are in good company if you’ve never this before, neither did I! If I can do it, anybody can do it! 

Engage and support 

Create – This happens in many ways, even showing up in the comments. In terms of video, I want you to hear this: You have a voice and a story that matters and a voice and a story that could possibly affect and impact and inspire another human being in this life. I say that from experience. It’s all about relatability. Talk about what you’re interested in. Talk about what you’re excited about. Talk about what you are passionate about. And now more than ever, talk about what you’re scared about. 

60 seconds or less is your best friend when it comes to LinkedIn video. What’s going to make you stop? Everybody’s got 60 seconds. Motion creates emotion. If you’re really uncomfortable, start a video journal. One video a day for 30 days. “It’s going to help you getting comfortable with being uncomfortable.” 

Be consistent. Consistency is key to success in anything. Every single day, rain, shine or wherever I am in the world, I’ve shown up. I want you to create a content strategy in a calendar to create a level of consistency that works for you. When you show up consistently, your tribe knows and will also show up consistently. 

Collaborate. Incredible things come together when we come together. 

And 3 more final things to remember…

People don’t buy what you do. They buy why you do it. (Simon Sinek)

Remember if you are thinking about things in a digitized way, you gotta show up! 

Your smile is now your logo. Your personality is now your business card. How you leave other people feeling after that experience with you, live or native, that’s your trademark. 

“People may forget what you say, but they will never forget how you make them feel.”  (Maya Angelou)

There is so much power in video. 

You can touch people. You can touch people with your heart, and it’s the heart of it all that matters. Show up with your heart and share stories and engage! 

It’s about how your stories can inspire people. 

Brian’s shows up to his shows every week: What’s Good Wednesday and Shout Out Saturday, everyone’s invited!  

Connect with Brian on LinkedIn!

Also, if you are a coach looking for a little more marketing support come join my private Facebook group, the Consistent Content Club! Amy also has another group that goes even deeper. If you’re interested in the new Tidepool group, set up a time to chat with Amy directly! 

If you want to talk more about building community or if you just need some positivity right now, let’s set up a time to chat

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