“Remember: Keep it Simple!”
This week is a special week! Not only is this the last video of 2020, but also I’m sharing a few of my favorite things: Tips, tricks, tools, software, all in the name of ease of use and social media content strategy.
These tips, tricks and tools have worked really for me, and hopefully you will find them useful for your social media content strategy!
Okay, here we go…
1. Canva – A commonly used tool to create graphics. Within this last year, the tool has really evolved. There are a lot of neat techniques and different things you can do that have never been implemented before. They now have an effect where you can curve your text in a graphic! How cool! You can create backgrounds and animations.
There are a lot of free elements or you can get a ton more features when you upgrade for $12.99 a month. In the pro program, you can actually schedule your social media posts directly from Canva! I use folders to keep my graphics organized. Keep it simple!
Don’t forget people check their social media from their phones so keep the images smaller so your audience can see all the value your images provide!
2. Wave.video – Create 15-sec videos for free and receive 10% off any paid plan. Also a sponsor of Coaches Go Social! I go for user ease instead of expense. For example, I used Kajabi to create my entire course without any problems even though it is on the expensive side. Time is valuable!
One of the great features that wave.video has added in the last year that has made my life easier is automatic captions. I make sure captions appear in my videos across platforms. Wave.video helps me do that! Generally, wave.video has a lot of free assets to make your video’s top-notch!
3. StreamYard – Coaches Go Social would not be possible without StreamYard! StreamYard makes streaming across platforms super easy! They only have 3 plans: Free, Basic ($25) and Pro ($50). StreamYard is web-based so no one has to download any additional software.
4. Trello – Trello is a free and effective project management workflow tool. You can customize and collaborate with team members on Trello. I also use it to keep myself organized for my shows. I use the great checklist feature in Trello to make sure I have everything I need to promote each show. It just works so smoothly! If you aren’t using anything for project management, you have to start somewhere and Trello is a really nice place to start. And you can access it through the Trello iPhone and iPad app!
5. AgoraPulse – This program will allow you to schedule your content. This is the number one thing you can do to be more efficient about your social media content: Schedule it in advance! Create your plan in advance. Create your monthly themes. Create what you’ll post on a daily and weekly basis. Plan ahead. Schedule it. And be done! Once your social media is planned and scheduled consistently, you can engage! Watch live shows, comment, build relationships and connect on social media. That’s what it’s all about! Agora pulse is really easy. It’s not the least expensive, but it is the most robust. They continue to add more and more features that makes the tool more and more valuable. They have a great visual calendar for you to get a big picture of your content schedule. And of course, they provide excellent reports. You have to analyze your results! They show you what content has performed the best, what is resonating. It just gives you a really good understanding of how your content is performing. AgoraPulse actually has tackled hard questions like “How are the results different when I post natively on each individual platform versus on a third-party platform?” In this report, when compared, there is hardly a difference. What is most important, is that you’re creating quality content. Check out Social Media Lab by AgoraPulse to check out more cool analysis!
6. A few pieces of technical equipment that help me go live: Apple Airpods, Logitech c920 Webcam, Sunpak-LED 330 Video Light, Tripod and Charger. It is my preference to have wireless solutions when live streaming. If you don’t have a recent laptop with a good camera, you definitely want to invest in a high-quality webcam. The Logitech I recommend is super easy to use, just plug it in and adjust the settings. And it’s high-quality! WIth lighting, if you wear glasses, a solution that I find that works is having the light around you instead of directly on you to reduce glare. A cool thing about the Sunpak is that it is powered by batteries. You can just recharge the battery! Generally speaking, use whatever you have around and test it!
7. I also use a Yeti microphone as well – You don’t need this, but I’ve gotten feedback that when I use the microphone, I sound better. Audio quality is important. If your audience can’t hear you then they won’t be as engaged. So keep that in mind!
8. Last but not least – My OCEAN method for content strategy that I use for all of my clients! Offer. Connect. Engage. Authority. Nurture.
So there are a few of my favorite tools that help my live video and my business in general be more successful.
And most importantly, don’t forget to keep it simple!
Thank you for being here in 2020! Join me in the new year! And if you are really considering live video in 2021, get on the waitlist for my live video course: https://capitalizesocialmedia.com/cwl/ The next session will start up in March!
Also, if you are a coach looking for a little more marketing support come join my private Facebook group, the Consistent Content Club! I also have another group that goes even deeper. If you’re interested in the new Tidepool group, set up a time to chat with me directly!
If you want to talk more about my favorite things or if you just need some positivity right now, let’s set up a time to chat!