Did you start posting on your personal Facebook Profile because your Facebook Business Page isn’t getting the attention you think it should?
If you have more friends on your Personal Facebook Profile than followers on your Facebook Business page, you should post your business-related posts on your personal page, right?
People are accepting friend requests from you because
1) They want to stay connected to you,
2) They want to get to know you better and
3) They like to see what you are up to.
Those people did not become Facebook friends with you so they could learn about your business.
And I totally get it. When you put a personal post on your personal Facebook profile, you tend to get more comments, more likes and overall more interaction.
When you put a post on your Facebook Business Page, you might receive less interaction than when you post about your business.
So what should you do instead?
Here are FIVE things you can do to increase the reach of your Facebook Business Page right now….
1. Post a photo on your Facebook Business Page and then tag yourself in it
Instead of creating a post on your Facebook Business Page and sharing it to your personal Facebook profile (which I am willing to bet you’ve done before :), post a photo on your Facebook Business Page then tag yourself in it. Based on your tagging settings (you may have to approve it) If you tag yourself, that post will show up on your personal Facebook profile, too. Also make sure to tag others in the photo. (Tip: You can tag yourself in a photo that you’re not actually in ex. A photo of a flower.)
Add the photo in a new post on your Facebook Business Page > Click Edit > Click Tag Photo > Click on the photo then enter the name of the person you’d like to tag (see screenshot below).
2. Invite your friends to “like” your Facebook Business PageInvite your friends to “like” your Facebook Business Page (screenshot below) if you know they are interested in your content or would like to support you! (Don’t invite everyone, just the ones that you think might be interested, if you’re not sure, don’t be afraid to send them a direct Facebook Message to find out!)
3. Incorporate live video into your Facebook Business Page content strategy.
Facebook post reach continues to naturally trend lower, however, when you incorporate consistent (2-4 times per month) Facebook Live video your reach instantly goes up exponentially! Facebook Live video gets 6x more engagement than any other content type on Facebook. Not only that, you can repurpose the content in numerous formats to appear all across your social media channels which makes it appear as though you’re all over social media when you’re really not! If you have little to no experience with live video and would like to start now, check out my course, Capitalize with Live Video to learn how Facebook Live video can literally supercharge your entire social media strategy. Learn more here.
If you’re brand new to video and are looking to figure out how to start, check out my Beginner’s Guide to Livestreaming here!
4. Vary the types of posts you’re creating on your Facebook Business Page.
The more comments, likes and share your posts get, the most people will see them. The more often people see your posts, the increased ability you have to stay top of mind. The more time of mind you are and when they need your service, they are more likely to contact you if they (or someone they know) needs something that you offer.
It may seem like more, however, there are really just 5 categories of posts that you can create on your Facebook Business Page. If you rotate these types of posts in your Facebook Business Page content strategy, you’re more likely to get your followers to comment, like and share your content which is exactly what you want! I explain it all here in The OCEAN Method.
One of the biggest mistakes business owners make when using their Facebook Business Page is posting about their business constantly. Of course, that is why you are there, but that is not why your followers are there. Therefore, in order to get their attention, you need to create different types of posts to encourage them to like, comment and share which will lead to them seeing your posts more and lead to others seeing your posts more as well.
5. Post 2-3 times per month and tell a story or ask a question.
If you do want to post on your personal Facebook Profile about your business, post 2-3 times per month and focus on telling a story or ask a question that will encourage your Facebook friends to celebrate and chat with you. Your goal is not to sell your services to them, your goal is to make them aware of what you are doing while helping you stay visible. Seeing who reacts to these types of posts will also help decide who to invite to like your Facebook Business Page!
P.S. With any new trend or tactic, you really need to implement it consistently for about 3 months and review your analytics before deciding if it really works. Marketing is a long game and finding what works best for you always takes testing to find the right fit.
P.P.S If you’d like more support being consistent with your social media strategy, I’d love to welcome you into my free Facebook Group, The Consistent Content Club.